E-commerce continues to gain grounds in Poland and spending on e-commerce is forecasted to grow by 24.4% y/y to EUR 5.6bn in 2012, according to market data. The share of enterprises’ turnover from e-commerce increased to 11% in 2011, from 8% in 2010, yet is still below the 14% at EU27 level, Eurostat statistics show. The dynamics of the segment attracts new entries – global e-retailer Amazon plans to enter the Polish market in 2012, local media reported.
The Polish IT market increased by approximately 8-9% year over year in 2011, according to players’ estimates.
Polish IT companies continued to expand on the local market, by acquisitions or organic growth in 2011, but their interest in foreign markets is also on the rise. The biggest IT distributor ABC Data mulls entering Hungary, Slovenia and Bulgaria this year, while software company Quantum already established branches in Spain and Brasil. Exports of IT products and services increased by approximately 10% year over year to PLN 5.5bn (EUR 1.3bn) in 2011 and are expected to witness double-digit growth this year as well, according to market researches.
This is only a small portion of the insight provided in the IntelliNews report, Poland IT Sector. Read more and purchase>>
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